Our Story & Philosophy
Founded by Asanthi (widely known as Ash), Ash Hair & Beauty is a premium salon in New Plymouth built on a passion for exceptional hair styling and sustainable beauty. Asanthi brings 19+ years of professional industry experience, specialising in precision cuts, modern coloring, layered stylings, and advanced chemical smoothing treatments.
We believe that beauty should not compromise health or the environment. That is why we are dedicated to selecting premium, 100% vegan, cruelty-free, and eco-friendly products for our clients.
At Ash Hair & Beauty, everyone is welcome. Our warm, family-oriented space is designed to be comfortable for clients of all ages, including children — and we are proudly pet-friendly.